The new simplistic Lightroom CC is merely Adobe’s desktop compliment to the already existing “Lightroom CC” for Android and iPad. (Free to download/use with the basic adjustments, but really just a marketing vehicle to sell the paid adjustments.) That is how it works these days. There is no money in “free”, unless it pushes a customer towards a high chance for an up-sell. (One problem with pure snapshot users is that they are used to “free”… Adobe really, really wants their money, because that is where the bulk of the billions of simpler photos are being taken.Ī customer base of merely “real photographers”, or “the millions of slightly serious people making snapshots”.

The new Lightroom CC (which I will never use) is merely Adobe trying again to hone in on the phone crowd, trying to make a slightly upgraded (paid) photo editing for the crowd that might otherwise use Google and Picasa or similar. Topaz Studio on an iPad or similar tablet might be a nice toy to have, but Topaz is not priced for the “take family photos with my phone” crowd.Īs far as “the cloud is where the industry is going”? No.

Luminar ai on ipad pro